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What really excites buyers is seeing where they can add value and feeling they can take the business to the next level (with their skills, knowledge, and experience). Imagine your business is like a server rack. Server racks typically have numerous slots filled with servers and some empty slots. If buyers see your business as one where they can fill the same slots (each server representing the talents and value you bring to your company) they might be interested. If they doubt they can fill all the slots you do, they will likely not be interested. However, if they believe they and your...