Wyniki wyszukiwania:

This compelling volume analyzes the wide-scale societal impact of neoliberal economic policy on contemporary life and behavior. Synthesizing perspectives from politics and economics with insights from psychology and linguistics, it argues that market-driven public institutions promote antisocial thinking, discourage critical reflection, and inure individuals to inequity and cruelty. Chapters cite the ubiquity of violence in modern society, from the marketing of the military to impersonal mass upheavals in the job market, as devaluing human worth and thus self-worth. But the editors also...

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas.

Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing s ramifications far beyond simple economic exchange. It addresses four major topic...