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33 Ways to write believable content. Many of these techniques were discovered during research and testing in university laboratories, using fMRI brain mapping imagery. They are quite literally proven, to engage a reader. It goes beyond writing copy, beyond traditional techniques, entering into covert persuasion. If you don't know these 33 methods, you could be wasting the most lucrative and liquid resource you have--your readers. Some of the topics are these: How to write multidimensional copy. How to write pictures. 3 ways to covertly build brand authority into your copy. When and how to use...