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In September 1967, with the Vietnam War raging, Lieutenant Jim Doyle arrives at a small United States Air Force radar site in Nakhon Sarang, a town in central Thailand. He is the new administrative officer for the site, where the work is in support of the bombing of North Vietnam and Laos.

As the year wears on, Doyle must not only deal with the internal politics of the site's leaders, but also with troubled officers and airmen, his own conflicted feelings about the war, and his entanglements with several Thai women, some bawdy, and some uplifting. His confused emotions lead him...

Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends.

Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and...