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Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.

• Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
• Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
• Written by an experienced professional and teacher,...

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.

• Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
• Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
• Written by an experienced professional and teacher,...

Digital scholars can use this work as a tool to explore the vast parameters of the applications, problems, and solutions related to digital disciplines. Topics include adaptive narrative virtual environments, and the analysis of musical content in digital audio.

Scholars and students are searching for information on what a Web portfolio is, what it is not, what to put into a Web portfolio, and what technical skills are needed to succeed in the process. Web Portfolio Design and Applications provides a combination of theory, pedagogy, and practice to help enable faculty and students across disciplines to explore creating a Web portfolio. This book provides research conclusions, case studies, and hands-on technical processes, which allow people of all levels to develop a personal approach to creating a Web portfolio. Web Portfolio Design and...

The all-inclusive guide--from theory to practice--for print and Web design

Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy.

By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the...