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Although born into one of the least powerful segments of American society, Cesar Chavez led the farm-labor movement to unprecedented heights. His powerful effect on audiences is well known, but award-winning scholars John C. Hammerback and Richard J. Jensen offer the first explanation of how Chavez achieved that effect.
Although other studies of Chavez exist, none has examined so thoroughly his rhetoric nor analyzed in depth such a large number of Chavez's own texts--scores of which have previously been unstudied.
Chavez was an indefatigable speaker, writer, and non-discursive...

Cesar Chavez's relentless campaign for social justice for farm workers and laborers in the United States marked a milestone in U.S. history. Through his powerful rhetoric and impassioned calls to action, Chavez transformed as well as persuaded and inspired his audiences.
In this first published anthology, Richard J. Jensen and John C. Hammerback present Chavez in his own terms. Through this collection and through his own words and analysis of his major speeches and writings, Jensen and Hammerback reveal the rhetorical qualities and underlying rhetorical dynamics of a master communicator...