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Approximately 90% of urban HIV/AIDS education in China occurs indirectly through non-specialist media reports. Many of these reports use images of extreme suffering and poverty to communicate an understanding of who gets HIV, why and how. This book explores an important aspect of how HIV/AIDS is communicated in China's print media, posters, websites and television, suggesting that its association with Africa and Africans - portrayed as a distant and backward land and people - has impacted understandings of HIV/AIDS. It demonstrates how, in China's media, Africans are frequently used to...

Approximately 90% of urban HIV/AIDS education in China occurs indirectly through non-specialist media reports. Many of these reports use images of extreme suffering and poverty to communicate an understanding of who gets HIV, why and how. This book explores an important aspect of how HIV/AIDS is communicated in China's print media, posters, websites and television, suggesting that its association with Africa and Africans - portrayed as a distant and backward land and people - has impacted understandings of HIV/AIDS. It demonstrates how, in China's media, Africans are frequently used to...