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A proven methodology for building a purpose-powered organization

Some ideas are bigger than others, and the Master Idea--your company's purpose--is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you...

Can one idea be worth a million dollars? Of course. But what is a million-dollar idea worth if it is poorly executed? In this ground-breaking, paradigm-shifting book, creative genius Joey Reiman presents a convincing argument for the value of raw ideas.