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Both an exploration of the ways in which we fashion our public identity and a manual of modern sociability, this lively and readable book explores the techniques we use to present ourselves to the world: body language, tone of voice, manners, demeanor, ""personality"" and personal style. Drawing on historical commentators from Castiglione to Machiavelli, and from Marcel Mauss to Roland Barthes, Joanne Finkelstein also looks to popular visual culture, including Hollywood film and makeover TV, to show how it provides blueprints for the successful construction of ""persona."" Finkelstein's...

Both an exploration of the ways in which we fashion our public identity and a manual of modern sociability, this lively and readable book explores the techniques we use to present ourselves to the world: body language, tone of voice, manners, demeanor, ""personality"" and personal style. Drawing on historical commentators from Castiglione to Machiavelli, and from Marcel Mauss to Roland Barthes, Joanne Finkelstein also looks to popular visual culture, including Hollywood film and makeover TV, to show how it provides blueprints for the successful construction of ""persona."" Finkelstein's...