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This edition highlights the emergence of digital television in a networked universe. The initial focus on high definition television has been expanded to include the adoption of a multicasting, multichannel, multiplatform model - a combination of digital services across media that ties entertainment and information content and programming. It discusses the explosion of bandwidth that is hastening the convergence of telecommunications, television and computers, and details the growing significance of the Web for the future of digital interactive programming. This edition identifies emerging...

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity.

Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides...

Need a comprehensive overview of secure digital content distribution problems, solutions, accomplishments, and barriers? Digital Rights Management and Beyond is your easy-to-understand guide to the challenges and opportunities facing the commercial world of intellectual property products. Beginning with a primer on the law, moving to a discussion of sales and marketing, and then digging into digital rights management from every angle technology to business model you will learn everything you need to know to protect your content and make sound decisions about your rights management.