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Presents a strategic perspective and design methodology that guide the process of developing digital products and services that provide `real experience' to users.

Presents a strategic perspective and design methodology that guide the process of developing digital products and services that provide 'real experience' to users. Only when the material experienced runs its course to fulfilment is it then regarded as 'real experience' that is distinctively senseful, evaluated as valuable, and harmoniously related to others. Based on the theoretical background of human experience, the book focuses on these three questions: * How can we understand the current dominant designs of digital products and services? * What are the user experience factors that are...