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Itinerant salesmen, also called pedlars, street hawkers, hucksters and ballad singers are considered to be the most important distributors of popular printed matter in Europe between 1600 and 1850. A general assumption is that the pedlar travelling from town to countryside was strongly distinct from the role of the established booksellers in the towns, selling books to the educated and affluent buyer. The commercial position of the urban pedlars, however, is very often underestimated. In this book, therefore, the itinerant book trade is studied in an English and Dutch, urban context, leading...

Cheap print moved across Europe in surprising ways, crossing unusual distances by unusual routes and by unusual means. Pedlars, news, and cheap print defy the conventional categories and models of distribution: we need to think about their extraordinary diversity, and about the means by which their unstable cultural images inflect distribution. Books were not dead things, and the examination of Italy, the Netherlands and Britain, three regions that contain instructive parallels and contrasts, reveals their unpredictable liveliness. This collection of essays, which emerges from transnational...