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Eusebio Franklin, a school teacher from a small community, is faced with the most terrifying dilemma imaginable: should he carry out an act of mass terrorism in order to save the human race?

Eusebio has been chosen to defend our human race in a special session of the United Nations. It's the late 22nd century, and most people are genetically enhanced; Eusebio is among the minority that remain unimproved, known as Primals, consisting mostly of the impoverished global underclass. The UN is on the verge of implementing a "Proposed Extinction of the Primal Species" and...

This fresh perspective on crucial questions of history identifies the root metaphors that cultures have used to construct meaning in their world. It offers a glimpse into the minds of a vast range of different peoples: early hunter-gatherers and farmers, ancient Egyptians, traditional Chinese sages, the founders of Christianity, trail-blazers of the Scientific Revolution, and those who constructed our modern consumer society.

Taking the reader on an archaeological exploration of the mind, the author, an entrepreneur and sustainability leader, uses recent findings in cognitive science and...