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This book boldly unsettles the idea of globalization as a recent phenomenon--and one driven solely by Western interests--by offering a compelling new perspective on global interconnectivity in the nineteenth century. Jeremy Prestholdt examines East African consumers' changing desires for material goods from around the world in an era of sweeping social and economic change. Exploring complex webs of local consumer demands that affected patterns of exchange and production as far away as India and the United States, the book challenges presumptions that Africa's global relationships have always...

The global icon is an omnipresent but poorly understood element of mass culture. This book asks why audiences around the world have embraced a small number of iconic figures and what this tells us about cross-border, trans-cultural relations since the Cold War. Prestholdt addresses these questions by examining one type of figure: the "anti-system" icon. These popular icons are symbols of alienation and aspiration that have been integrated into diverse political and consumer cultures.
To illustrate these points the book examines four of the most evocative and controversial figures of the...

This book boldly unsettles the idea of globalization as a recent phenomenonand one driven solely by Western interestsby offering a compelling new perspective on global interconnectivity in the nineteenth century. Jeremy Prestholdt examines East African consumers' changing desires for material goods from around the world in an era of sweeping social and economic change. Exploring complex webs of local consumer demands that affected patterns of exchange and production as far away as India and the United States, the book challenges presumptions that Africa's global relationships have always been...

Through the medium of iconic figures, Prestholdt traces the development of shared global imagery, highlighting the mutability of common references and the commodification of political sentiment since the 1960s