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This book boldly unsettles the idea of globalization as a recent phenomenonand one driven solely by Western interestsby offering a compelling new perspective on global interconnectivity in the nineteenth century. Jeremy Prestholdt examines East African consumers' changing desires for material goods from around the world in an era of sweeping social and economic change. Exploring complex webs of local consumer demands that affected patterns of exchange and production as far away as India and the United States, the book challenges presumptions that Africa's global relationships have always been...

This book boldly unsettles the idea of globalization as a recent phenomenon--and one driven solely by Western interests--by offering a compelling new perspective on global interconnectivity in the nineteenth century. Jeremy Prestholdt examines East African consumers' changing desires for material goods from around the world in an era of sweeping social and economic change. Exploring complex webs of local consumer demands that affected patterns of exchange and production as far away as India and the United States, the book challenges presumptions that Africa's global relationships have always...

Through the medium of iconic figures, Prestholdt traces the development of shared global imagery, highlighting the mutability of common references and the commodification of political sentiment since the 1960s