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This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work.

This book offers fascinating insights into how the media shape the way we think. Combining in-depth analysis of media representations of child sexual abuse with focus group discussions and interviews with around 500 journalists, campaigners and a cross-section of 'the public', Jenny Kitzinger reveals the media's role in contemporary society. Which stories attract attention and why? What strategies do journalists and campaigners use to persuade people and how do we respond? Answering these and other questions, Kitzinger demonstrates how media reporting can impact on people's knowledge of the...

This book examines the making of human cloning as an imaginary practice and scientific fact. It explores the controversies surrounding both 'therapeutic cloning' for stem cell research and 'reproductive' cloning. The authors analyse the cultural production of cloning, how practices and representations play out in the global arena, and its transformation from science fiction to science practice. Case studies are used to illustrate key fore grounded issues: the image of the scientist, scientific expertise and institutions the governance of science the representation of women's bodies as the...