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Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.

There are two primary aims of this book: to develop a measure of knowledge management and then to use that measure to determine whether innovation and performance are consequences of effective knowledge management. Knowledge is positioned as a critical resource, with both tangible and intangible attributes and the effective management of knowledge is considered a competency that enables a greater level of service to be extracted from other resources. Thus managers need to be able to identify and measure effective knowledge management practices and behaviours in order to enhance the...