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In cultures that champion the individual, guilt is seen as the cornerstone of conscience yet it proves impotent in the face of corrupt corporate policies. The author argues that modern-day shaming is a non-violent form of resistance that can be used to bring about large-scale change.

A trenchant case for the use of public shaming as a nonviolent form of resistance, Is Shame Necessary? explores how one of society s oldest tools can be used to promote large-scale political change and social reform. Examining how we can retrofit the art of shaming for the age of social media, Jennifer Jacquet shows that we can challenge corporations and even governments to change policies and behaviors that are detrimental to the environment. Urgent and illuminating, Is Shame Necessary? offers an entirely new understanding of how shame, when applied in the right way and at the...