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Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBC's Olympic telecasts have huge power and potential to shape viewer perceptions.

Billings's unique text examines the production, content, and potential effects of NBC's Olympic telecasts....

1994 North American Society for the Sociology of Sport Annual Book Award

Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBC's Olympic telecasts have huge power and potential to shape viewer perceptions.

Billings's unique text examines the production, content, and potential effects of NBC's Olympic telecasts....

Sport celebrates basic human values of freedom, justice and courage. This collection of essays probes beneath those assumptions in order to illuminate how sport is intimately related to power and domination. Topics include the media treatment of sport, drug-taking in sport and the controversial and problematic relationship between sport and politics in Russia and South Africa.

Marxism, Cultural Studies and Sport assesses the contemporary relevance of Marxist approaches and offers a unique and diverse examination of modern sports culture and power relations within sport. It is an invaluable resource for students of sport sociology, Marxism, and cultural studies at all levels

The cultural ubiquity, political prominence and economic significance of contemporary sport present fertile terrain for its critical socio-cultural analysis. From corporate and media dominated mega-events like the Olympic Games, to state programmes for nation-building and health promotion, to the cultural politics of "race," gender, sexuality, age and disability, sport is so profoundly marked by relations of power that it lends itself to critique and deconstruction.

Marxism, Cultural Studies and Sport brings together leading experts on sport to address these issues and to...

During the past decade, there has been an outpouring of books on 'the body' in society, but none has focused as specifically on physical culture - that is, cultural practices such as sport and dance within which the moving physical body is central.

Questions are raised about the character of the body, specifically the relation between the 'natural' body, the 'constructed' body and the 'alien' or 'virtual' body. The themes of the book are wide in scope, including:

• physical culture and the fascist body
• sport and the racialised body
• sport medicine,...

The "Routledge Handbook of Sport, Gender and Sexuality "brings together important new work from 68 leading international scholars that, collectively, demonstrates the intrinsic interconnectedness of sport, gender and sexuality. It introduces what is, in essence, a sophisticated sub-area of sport sociology, covering the field comprehensively, as well as signalling ideas for future research and analysis. Wide-ranging across different historical periods, different sports, and different local and global contexts, the book incorporates personal, ideological and political narratives; varied...

The "Routledge Handbook of Sport, Gender and Sexuality "brings together important new work from 68 leading international scholars that, collectively, demonstrates the intrinsic interconnectedness of sport, gender and sexuality. It introduces what is, in essence, a sophisticated sub-area of sport sociology, covering the field comprehensively, as well as signalling ideas for future research and analysis. Wide-ranging across different historical periods, different sports, and different local and global contexts, the book incorporates personal, ideological and political narratives; varied...

This book on politics and sport, contains critical analyses of the commercialisation of sport, and also includes a complete reprint of the author’s classic 1983 study Blowing the Whistle: The Politics of Sport.