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This accessible guide for senior executives and board members shines a light on what you need to know about the digital landscape, how to predict future trends, and what boards should consider in managing a holistic digital strategy across the organization.

Author Jennifer Wolfe, helps those in C-suite positions break down status-quo culture and shatter the silos that are holding their companies back in order to better meet the demands of a complex and rapidly changing digital environment with more collaborative and open processes.

In Digital in the Boardroom, Wolfe,...

Discover how the world's leading companies have added value to their company by rewiring the brand creation process

Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.

• Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK,...

The Internet is about to profoundly change when it explodes from a 21 top level domain world to a 500 to a 1,000 .anything top level domain universe. How will you evolve your .com strategy? How will you keep your brands safe in the changing global Internet landscape?

In an economic time where global brand protection is more important than ever and budgets are leaner, project leaders inside corporations will welcome the strategies revealed in Domain Names Rewired. Written for executives and branding...