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A great reference tool and an unbelievably practical marketing guide. Learn PR: Get FREE write ups in magazines and newspapers Learn how-what to say, and where to send it. Increase your chance of publication from 5% to 85% - just by following these guidelines. How to create effective, responsive direct mail campaigns-and test and track results. How to roll-out a successful test campaign. Over 100 pages on creating successful direct mail. Easily find markets where your BEST prospect are-and all the magazines that are sent to each. You never learned this in school. See the inside secrets of...

Fast-paced, often humorous: Jeff Dobkin keeps you intrigued and entertained as you learn hundreds of practical marketing tips, techniques and methods. A wildly funny at times - yet extremely useful - set of articles on marketing and direct marketing. Marketing was never this interesting or this much fun. Dobkin's conversational style of writing is light and breezy - yet the information quite deep.