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Statistics show that only 9% of new years resolutions succeed. Why is that?
According to Jeff Reese this is not only caused by laziness, but stems from an overseen and powerful aspect of our DNA.
Using a mix of psychology and biology the author shows us that there is more to shaping habits than will-power. Beneath the surface lurks the subconscious mind that has been shaped through our human evolution.
Because of the resistence we face from our own biology, the key to creating new habits and overcoming bad ones is quite different than ordinary methods would...