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WINNER OF THE 2017 AXIOM BEST BUSINESS BOOK AWARD

"Digital disruption" sounds like another business buzzword--until it happens to your company. Seemingly out of nowhere, startups and other tech-savvy disruptors attack. Your customers bolt for the door and revenues stall. Senior executives ignore the problem, or turn to yesterday's management playbook. In months instead of years, you've gone from market leader to also-ran.

This scenario is beginning to play out in every industry. Everything that can be digitized--from products and services to the entire value chain--is being...