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Facebook and Google have changed the way customers begin their relationship with your neighborhood business. Customers are now more likely to find you through these activities than you are to find them through traditional advertising methods. A neighborhood brand is your way of ensuring that these changes benefit your business. Neighborhood Brands is your guide to using the Internet to acquire and engage local customers. This book answers the key questions that every neighborhood business should know. Before you say "Im too busy" to get involved with these new tools, consider that the...

Polemic and Literature Surrounding the French Wars of Religion demonstrates that literature and polemic interacted constantly in sixteenth-century France, constructing ideological frameworks that defined the various groups to which individuals belonged and through which they defined their identities. Contributions explore both literary texts (prose, poetry, and theater) and more intentionally polemical texts that fall outside of the traditional literary genres. Engaging the continuous casting and recasting of opposing worldviews, this collection of essays examines literature's use of polemic...