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This state of the art account of research and theorizing brings together multimodality, communication and learning through detailed analyses of sign makers and their meaning making in museums, hospitals, schools, and the home environment.

By analysing video recordings, photographs, screenshots, and print materials, Jeff Bezemer and Gunther Kress go well beyond the comfortable domains of traditional sites of (social) semiotic and multimodal research. They steer away from spurious invention and naming of ever more newly exciting domains, focusing instead on fundamentals in assembling a...

This accessible textbook introduces multimodality: its origins, scope and the potential of multimodal research for understanding the ways in which people communicate. The authors illustrate the key concepts and methods in various domains while demonstrating how to engage critically with the notion of multimodality. Readers will learn to recognize similarities and differences in theoretical and methodological positions, and the limitations of different approaches are highlighted including advice on how to mix and ultimately choose the most apt approaches for a study.

The book challenges...

This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including:

• formulating research questions
• collecting research materials
• assessing and...

This state-of-the-art account of research and theorizing brings together multimodality, learning and communication through detailed analyses of signmakers and their meaning-making in museums, hospitals, schools and the home environment.

By analyzing video recordings, photographs, screenshots and print materials, Jeff Bezemer and Gunther Kress go well beyond the comfortable domains of traditional sites of (social) semiotic and multimodal research. They steer away from spurious invention and naming of ever more new and exciting domains, focusing instead on fundamentals in...