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In a competitive, global economy, you need to stand out. Whether you're hoping for a promotion, trying to land a major client or striving to make a difference in your community, one thing is for sure: The world has no room for shrinking violets. Self Marketing Power is a book about business, career and life success. It's perfect for anyone who wants to boost revenue, start a business, close more deals or move up the corporate ladder. Through fascinating examples and entertaining stories, you will learn how to: *Build a personal brand and promote it to your personal target audience Think like...

College football recruiting is marketing in its purest form. Learn to sell the way a coach sells football Saturdays, and you can sell just about anything. If you think your industry is competitive, you wouldn't believe the selling skills necessary to assemble a championship football team. Study the gridiron's greatest salesmen-and imitate their strategies and tactics-and become a better marketer regardless of your profession.