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This book presents readers with an exploration of the concept of Conceptual Models and argues that they are core to achieving good design of interactive applications that are easy, effective, and enjoyable to use. The authors’ years of experience helping companies create interactive software applications revealed that interactive applications built without Conceptual Models generally result in fraught production processes and designs that are confusing and difficult to learn, remember, and use. Instead, the book shows that Conceptual Models can be a central link between the elements...