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Hardly an American today escapes being polled or surveyed or sampled. In this illuminating history, Jean Converse shows how survey research came to be perhaps the single most important development in twentieth-century social science. Everyone interested in survey methods and public opinion, including social scientists in many fi elds, will fi nd this volume a major resource.

Survey Questions is a highly readable guide to the principles of writing survey questions. The authors review recent research on survey questions, consider the lore of professional experience and finally present those findings which have the strongest implications on writing these questions.