wyszukanych pozycji: 4
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Impulse Buying Behavior in Shopping Malls: A Malaysian Perspective
ISBN: 9783838397092 / Angielski / Miękka / 2010 / 112 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Retailers have long realized the power of impulse buying, which had contributed a significant amount of revenue to their coffers. The topic has received substantial attention in the marketing literature, yet little is known about the factors that affected impulse buying among Malaysian especially in the Shopping Malls. This study examined the role of customer service, store environment, sales promotion, store communication and consumer mood in influencing impulse buying. The results of this study showed that customer service, store environment and consumer mood have significant positive...
Retailers have long realized the power of impulse buying, which had contributed a significant amount of revenue to their coffers. The topic has receiv...
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cena:
249,55 zł |
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Channel Innovation in Commercial Banking Sector
ISBN: 9783844395907 / Angielski / Miękka / 2011 / 80 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
249,55 zł |
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Students'attitude Towards Advertising in Higher Education Institutions
ISBN: 9783844326666 / Angielski / Miękka / 2011 / 156 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. This study is about students attitude towards advertising in higher education institutions in Malaysia. It investigated the seven belief factors namely the Product Information, Hedonic Effect, Consumer Benefit, Consumer Manipulation, Values Corruption,Good for Economy and Economic Role that impacted students attitude towards advertising. The findings suggest that students attitude towards advertising is favorable. The Product Information, Consumer Benefit, Hedonic Effect, Good for Economy and Economic Role have significant correlation with students attitude towards advertising. ...
This study is about students attitude towards advertising in higher education institutions in Malaysia. It investigated the seven belief factors na...
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cena:
300,49 zł |
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Competitive Advantage and Customer Satisfaction in Health Industry
ISBN: 9783838387543 / Angielski / Miękka / 2010 / 144 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Health-care industry as one of the fastest growing industry in Malaysia has to cope with the pressure of demographic changes, aging population, emergence of new technologies and expectation of great quality of service in order to be competitive. As the Malaysian government is promoting medical tourism, the number of private hospitals increase and the competition also hardens. This study is designed to analyze the factors that contribute to the relationship between competitive advantage and customer satisfaction in private hospitals. The outcome of the hypothesis testing explains that service...
Health-care industry as one of the fastest growing industry in Malaysia has to cope with the pressure of demographic changes, aging population, emerge...
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cena:
300,49 zł |