Marketing of Carrot: A Case Study of Punjab Province, Pakistan

ISBN-13: 9783659773167 / Angielski / Miękka / 2015 / 80 str.

Javeed Sohail Ahmad;Adeel Adnan;Maqbool Asif

Opis

This book contains important statistics regarding marketing of carrot in Punjab Province, Pakistan. Beoparies, commission agents and retailers are the main actors in carrot marketing channel. District Faisalabad was selected inorder to conduct this study. Information was collected from this district from various carrot market actors along with carrot growers. Simple random sampling technique was used to collect data. A sample size of 160 respondents including 40 farmers, 40 commission agents, 40 retailers and 40 consumers were selected randomly.

O autorze

Asif Maqbool, Sohail Ahmad Javeed and Adnan Adeel are lecturers at Institute of Business Management Sciences, University of Agriculture, Faisalabad.