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The author investigates "Ethics";easy to use but difficult to grasp.Reveals the minds of students who will be the future managers and its implications. Ethical issues at the workplace have once again become topical and important due to considerable adverse publicity surrounding reports of unethical business practices by corporate managers. Business schools have come under a lot of criticism recently for not adequately teaching their students how to apply ethical principles in the workplace. This study investigates the impact of individual ethical values and perceptions of ethical conduct on...

Mathematics have aided managers in decision making by providing a tools to make informed decisions. The book addresses two problems faced by a manager through cases. Case 1 deals with the problem of Targeting in the Segmenting Targeting and positioning. Many approaches to segmentation exist but few are available to help manager decide on which segments to target or rather which ones to avoid. Case 2 deals with the capital budgeting process i.e. selection of projects amongst many projects .The standard aids of capital budgeting are examined and a collaborative approach combing most of them...