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This book is about how unions can improve their ability to win union organizing drives. Here are examples of the ideas you'll find in this book: "If you do all the work for your committee then you are cheating them out of the lessons they need to learn about how to stand together and win." - Chapter Four, Building Inside Committees "What is written on a leaflet isn't as important as who is handing it out and whose picture is on it." - Chapter Five, Communicating Our Message "Recognize card signing for what it is. Card signing isn't the organizing drive itself - it is a stage of the campaign...

Do you know the 6 most effective ways to reach non-union workers? Promoting Your Union is a book to help union organizers get more organizing leads, create outreach plans to bring in new members and build the power of their unions. Despite restrictive labour laws, there are unions organizing successfully and growing. If we use look at what they are doing differently, we can find ways to organize in spite of the challenges. The ideas in this book aren't based on what might work - or abstract models of trade unionism - but actual best practices from union organizers who are using these tactics...