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This is a must-read for all marketers who are constantly swarmed by a tremendous amount of data in Excel and are expected to regularly analyse and present their company sales performance within a short turnaround time. This book uniquely puts Excel in a business perspective and helps marketing and sales executives, as well as managers, discover the critical techniques of using Excel functions in the real business environment. Using case studies, this book will walk you through the entire process of manipulating raw marketing/sales data and reporting, and show you how to use Excel in the...

This book is not designed to teach you all the formulas in Excel, neither is it meant for passing any examinations. The book sets out to help those who would like to save time on their existing Excel tasks. It consists of business case studies intended to introduce key concepts for the effective management of data, analysis of information, and reporting of findings using Microsoft Excel. The case studies will walk you through the entire process of manipulating raw data to reporting and showing you how to use Excel in the various stages of data management. They also illustrate how you can...