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wyszukanych pozycji: 8
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Strategic Public Diplomacy and American Foreign Policy: The Evolution of Influence
ISBN: 9780195087383 / Angielski / Miękka / 1994 / 224 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Strategic public diplomacy, once commonly called propaganda, has existed since the twelfth century, when Richard I, crusading sovereign of England, plucked the eyes from his prisoners and returned them to his arch-rival Saladin--an unmistakable message intended to mold the image that Richard's foreign enemies had of him. Although their methods have grown more sophisticated and gentrified since the Middle Ages, the goal of governments employing strategic public diplomacy has remained essentially the same: to influence public or elite opinion in a foreign country for the purpose of turning the...
Strategic public diplomacy, once commonly called propaganda, has existed since the twelfth century, when Richard I, crusading sovereign of England, pl...
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cena:
689,85 |
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All of the People, All of the Time: Strategic Communication and American Politics
ISBN: 9780873327961 / Angielski / Twarda / 1991 / 270 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
766,88 |
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Biz-War and the Out-Of-Power Elite: The Progressive-Left Attack on the Corporation
ISBN: 9781138004023 / Angielski / Miękka / 2014 / 232 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book tells the fascinating story of the reemergence of the American political left over the last quarter century in the form of the new Progressive Movement. Born out of Liberalism's crushing defeats at the hands of conservative strategists of the Reagan/Bush era, this new movement has cleverly reverse engineered the conservative's institutional networking strategy to plan and finance its resurgence. Progressive strategists have constructed an elaborate network of foundations, advocacy groups, and other institutions to advance their agenda. But where the conservatives relied on...
This book tells the fascinating story of the reemergence of the American political left over the last quarter century in the form of the new Progressi...
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cena:
133,54 |
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Biz-War and the Out-of-Power Elite : The Progressive-Left Attack on the Corporation
ISBN: 9780805850680 / Angielski / Twarda / 2004 / 216 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book tells the fascinating story of the development and implementation of the new Progressive Left Movement over the last quarter century. Born out of Liberalism's crushing defeats at the hands of conservative strategists of the Reagan/Bush era, this new movement has cleverly reverse engineered the conservative's institutional networking strategy to plan and finance their own movement. Whereas conservative strategists constructed an elaborate network of foundations, think tanks, and other corporately funded institutions to advance their agenda, the Progressive Left has used an...
This book tells the fascinating story of the development and implementation of the new Progressive Left Movement over the last quarter century. Born o...
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cena:
207,75 |
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Strategy in Information and Influence Campaigns: How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get Wh
ISBN: 9780415887298 / Angielski / Miękka / 2010 / 346 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such information to achieve a stated objective based on the science of individual, organizational, and governmental decision-making. IICs are more or less centralized, highly structured, systematic, and... Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If w... |
cena:
272,07 |
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The Death of A Thousand Cuts: Corporate Campaigns and the Attack on the Corporation
ISBN: 9780805838312 / Angielski / Twarda / 2000 / 384 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. A corporate campaign is an organized assault on the reputation of a company that has offended some interest group. Although corporate campaigns often involve political, economic, and legal tactics, they are centered around the media, where protagonists attempt to redefine the image--and undermine the reputation--of the target company. It is a strategy most frequently employed by unions but is also employed by special interests, such as environmental or human rights groups. Sometimes it is even employed by one corporation against another. It is a rapidly growing phenomenon that is still...
A corporate campaign is an organized assault on the reputation of a company that has offended some interest group. Although corporate campaigns often ...
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cena:
766,88 |
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Strategy in Information and Influence Campaigns: How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get Wh
ISBN: 9780415887281 / Angielski / Twarda / 2010 / 344 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such information to achieve a stated objective based on the science of individual, organizational, and governmental decision-making. IICs are more or less centralized, highly structured, systematic, and...
Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we t...
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cena:
915,31 |
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The Death of A Thousand Cuts: Corporate Campaigns and the Attack on the Corporation
ISBN: 9781138989016 / Angielski / Miękka / 2015 / 381 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. A corporate campaign is an organized assault on the reputation of a company that has offended some interest group. Although corporate campaigns often involve political, economic, and legal tactics, they are centered around the media, where protagonists attempt to redefine the image--and undermine the reputation--of the target company. It is a strategy most frequently employed by unions but is also employed by special interests, such as environmental or human rights groups. Sometimes it is even employed by one corporation against another. It is a rapidly growing phenomenon that is still...
A corporate campaign is an organized assault on the reputation of a company that has offended some interest group. Although corporate campaigns often ...
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cena:
257,23 |
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