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Academic Paper from the year 2014 in the subject Art - Arts Management, grade: A, Ecole des hautes etudes commerciales de Paris (Luxury Strategy), language: English, abstract: With a globally rising percentage of internet access and time spent on social media in emerging, developing as well as mature markets, investment into an exceptional digital customer experience can be more and more efficiently leveraged and scaled. This thesis aims to quantitatively and qualitatively determine whether a measurable influence of users' social media interaction with artists and luxury brands on their...

Bachelor Thesis from the year 2010 in the subject Business economics - Controlling, grade: A, European Business School - International University Schlo Reichartshausen Oestrich-Winkel (Marketing & Luxury Strategy), language: English, abstract: In order to supply customers with the growing demand of luxury, luxury retail is gaining importance on a global scale. More and more new luxury companies and retailers enter the global market and thus render it more competitive. Additionally, the financial crisis has struck many luxury companies and retailers that thought themselves safe from market and...