ISBN-13: 9780367656089 / Angielski / Miękka / 2020 / 512 str.
ISBN-13: 9780367656089 / Angielski / Miękka / 2020 / 512 str.
The Routledge Companion to Critical Marketing brings together the latest research in critical marketing studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively, discursive discipline. In doing so they demonstrate how a critical approach to mark