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Heartwarming stories about a family of sharecroppers living by the white man's rules in rural Georgia during the 1920s and 1930s. You'll laugh and you'll cry, but you will always learn. And through it all, you will come to admire the courage, determination, and joy shown by the author and her family as they overcame the challenges of life in the Old South.

The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, and marketing professionals will all benefit from the insights provided. The Handbook begins with reviews of the developments in relationship marketing over the last two decades by noted relationship marketing scholars including Jagdish Sheth, Atul Parvatiyar, Evert Gummesson and Robert Morgan. It continues with detailed discussions of special...