Reality Check: Straight Talk about Sponsorship Marketing

ISBN-13: 9781927375181 / Angielski / Miękka / 2014 / 204 str.

Brent Barootes; Janet Gadeski

Opis

A practical guide for Non-profits seeking productive sponsor relationships, this book is equally useful for sponsorship professionals and organizations that provide sponsorship. The "secret" to a successful sponsorship isn't really a secret at all. You will achieve far better longer-lasting results by selling solutions rather than begging for support. Reality Check is clearly written and easy to follow. Practical exercises help to ensure the concepts are relevant to your particular situation and easy to apply. This comprehensive sponsorship reference includes: - Inventory and Valuation - Finding your best prospects - Discovery session how-tos - Proposals that work - Activation tips - Fulfillment guidelines and more...