Brent Barootes is President and CEO of the Partnership Group - Sponsorship Specialists, a Canadian national sponsorship consulting firm. In the past 25 years Brent has worked directly or indirectly with many Canadian brands, corporations, small and medium businesses as well as charities, nonprofits, professional and amateur sports teams, to develop, audit, enhance, design, and build effective sponsorship programs for them. Janet Gadeski is President of Hilborn, an independent Canadian publisher serving the social profit sector. Her experiences in fundraising and nonprofit management range from...