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This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.

This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new...

The strange and wonderful place of Twin Peaks captivated audiences for more than two decades before its long-awaited return to television in 2017. David Lynch and Mark Frost created a land that embodies the politics of American culture. With its focus on small-town America and life outside urban centers, rural and suburban values play a big part in the overall Twin Peaks narrative. More than just a soapy murder investigation or a mysterious puzzle to be solved, Twin Peaks and Twin Peaks: The Return are metaphors for the political years in which they are set. The Politics of Twin Peaks...