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Transaction cost economics approach argues that transactions do not occur in a frictionless environment. Transaction costs including information, contract and enforcement costs arise in market arrangements and influence market channel participation. Using Tobit limited dependent variable analysis, data from obtained from 158 smallholder farmers sampled from Lilongwe milkshed area, Malawi were used to determine the differences between transaction costs in the formal and informal marketing channel and examine the market channel choice determinants. Results showed that information costs proxied...