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Research methods courses have become a compulsory component of most degree programs in sport management. This is the first introductory research methods textbook to focus exclusively on sport management. Through the use of examples, cases and data taken from the real world of sport management it opens up a traditionally dry area of study, helping the student to understand the vital importance of sound methodology in their studies and subsequent professional practice.

The book covers the full range of quantitative and qualitative methods across the whole span of the research process,...

Skinner reveals how the Roman Catholic Church, through its agency, the National Legion of Decency, dominated the American film censorship scene in tandem with the Production Code Administration. In its heyday in the 1930s and 40s, the Legion claimed a membership of over eleven million Americans--about one moviegoer in twelve--and brought movie moguls such as David O. Selznick and Howard Hughes to their knees in determined campaigns to bar what it deemed unsuitable entertainment. Some of the most controversial titles in the annals of movie censorship, including "The Outlaw," "Duel in the...

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include:

• discussion customized to apply directly to sports management, thoroughly
  exploring the nuances of the...

What makes a sport enterprise successful? How can managers working in sport improve organizational effectiveness through strategic behaviour management? This comprehensive and accessible textbook addresses these important questions and examines the theories that underpin organizational analysis in sport. Helping both students and practitioners to understand the different types of behaviour that occur within a sports enterprise, it also demonstrates how to develop ways of managing behaviour more effectively for the benefit of all stakeholders.

The book explores behaviour on...