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wyszukanych pozycji: 6
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Cracking the Ad Code
ISBN: 9780521675970 / Angielski / Miękka / 2009 / 178 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Unlocks the secret of inventing new creative campaigns and presents practical tools to allow quick production of successful creative ideas.
Unlocks the secret of inventing new creative campaigns and presents practical tools to allow quick production of successful creative ideas.
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cena:
247,05 zł |
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Cracking the Ad Code
ISBN: 9780521859059 / Angielski / Twarda / 2009 / 168 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together with a taste of the real world of advertising and what makes it work. Marketing professionals in companies will learn what to expect from their agencies, whilst...
Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creat...
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cena:
327,51 zł |
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Resistance to Innovation: Its Sources and Manifestations
ISBN: 9780226632605 / Angielski / Twarda / 2015 / 208 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Every year, about 25,000 new products are introduced in the United States. Most of these products failat considerable expense to the companies that produce them. Such failures are typically thought to result from consumers resistance to innovation, but marketers have tended to focus instead on consumers who show little resistance, despite these early adopters comprising only 20 percent of the consumer population.
Shaul Oreg and Jacob Goldenberg bring the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist... Every year, about 25,000 new products are introduced in the United States. Most of these products failat considerable expense to the companies that pr...
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cena:
214,17 zł |
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Inside the Box: A Proven System of Creativity for Breakthrough Results
ISBN: 9781451659290 / Angielski / Miękka / 2014 / 272 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. "The 'inside-the-box approach' can reveal key opportunities for innovation that are hiding in plain sight" (Daniel H. Pink, author of Drive). The traditional attitude toward creativity in the American business world is to "think outside the box"--to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it's a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of...
"The 'inside-the-box approach' can reveal key opportunities for innovation that are hiding in plain sight" (Daniel H. Pink, author of Drive). <...
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cena:
77,83 zł |
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Creativity in Product Innovation
ISBN: 9780521002493 / Angielski / Miękka / 2002 / 240 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity...
Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" i...
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cena:
376,93 zł |
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Creativity in Product Innovation
ISBN: 9780521800891 / Angielski / Twarda / 2002 / 240 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity...
Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" i...
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cena:
609,26 zł |
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