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This book provides the connection between the growing body of literature on sustainability and the topics of energy and ICT. It aims to show how stakeholders active in this area need to play their part ensuring that the ICT-sector evolves towards a sector that can lead through "greening by IT" and also shows that it can "green its own IT" as well. This is the first book that integrates two seemingly incompatible approaches to sustainability: efficiency and effectiveness. The book builds on the efficiency initiatives already taken by industry, but it is not a "how-to-do-it manual." It...