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The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, Rotfeld focuses on the uses, and frequent abuses, of marketing analysis. His book--a collection of clearly observed and forceful case studies drawn from his personal research and study--deals with the pragmatic realities of marketing and its limitations. He argues that marketing can only serve consumer predispositions. It cannot guarantee satisfaction. When marketers lose sight of this, they actually ignore their market. Rotfeld takes...

In provocative and entertaining essays that] will appeal to reflective readers, parents, and educators (Library Journal), one of the country s foremost education writers looks at the stories we tell our children. Available now in a revised edition, including a new essay on the importance of stoop-sitting and storytelling, Should We Burn Babar? challenges some of the chestnuts of children s literature. Highlighting instances of racism, sexism, and condescension that detract from the tales being told, Kohl provides strategies for detecting bias in stories written for young...