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Your prospects and customers are suffereing from what the author calls "Advertising Fatigue." That means you must "Knock the Socks Off" your potential prospects in this day of over saturation of advertising messages.
Small business marketing, advertising and promotion must be very different than the typical model used by most business owners.
Most small business advertising is dull and boring and no one pays attention.
As a result, most business owners blame the media for the failure of advertising. The message in this book is that a business owner must learn how to take...

Who Else Wants Their Advertising To Bring Customers NOW? Speaker and best selling small business marketing author, J. Wayne Story, breaks many of the advertising norms taught to small business owners by media sales people. Most small business owners see themselves as in the plumbing business, restaurant business, insurance business, auto repair business, dentist office business, or whatever business they have. But the truth. . .as business owners, our primary role is to get prospects to buy what we sell. That primary role is marketing. But most business owners have been given the wrong...