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i>>Value Based Marketing for Bottom Line Success provides a 5-step model and critical tools necessary for creating and managing a successful Value Delivery marketing strategy. Customers buy value, not product or features. They buy from the company that provides the most value. And they buy what's in their best interest. Consequently, the secret to customer retention and growing value relationships with customers is to always make it in their best interest to do business with you by providing the best value in the marketplace.Value Based Marketing for Bottom Line Success: 5 Steps to Creating...

Part novel, part business how-to, this text emphasizes the message that communication and leadership skills can make or break executive careers. Results are provided from 10 years of research, and a four-step model for effective CEO communication is outlined.