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First published in 1971, this collection of fourteen contemporaneous European research studies on managerial backgrounds and on the patterns, roles, and evolution of managerial careers examine managerial motivations in a broader context than the traditional analysis of psychological qualities. Most of the studies suggest or demonstrate the usefulness of a typology of industrial leaders -- whether constructed from individual characteristics, the characteristics of the firm or the characteristics of the economy as a whole -- that avoids isolating industrial executives from outside factors....

The number of advertisements is steadily increasing around the world as affluence grows and more economies shift to a market system. One way to ensure that these ads are truthful, accurate, and wholesome is to rely on industry self-regulation. Through it, peers set up standards of good advertising practice and enforce them as an essential complement to government regulation. With the global expansion of advertising, the tasks of self-regulation have grown, together with some doubts regarding the industry's willingness and ability to develop and enforce ethical guidelines. This unique...

Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders. Many other studies have lauded self-regulation or dismissed it preemptorily, but this book focuses on its logic, limits, and ultimate contributions to the societal control of advertising. It shows how outsiders--where available and willing to participate--contribute to its functioning while the advertising industry remains in control of the standards applied by self-regulatory bodies. Practitioners, consumerists, and policy-makers should greatly benefit from reading...