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In Not Your Parents' Offering Plate, Clif Christopher challenged churches and pastors to take a lesson from the leaders of not-for-profit organizations: if you want people to give to your church, first offer them a compelling vision of the good that their giving will accomplish. The book encouraged an entire culture change for many in the Christian community in how they viewed the offering plate. It also unleashed a barrage of questions on specifically how to create this new culture while maintaining the foundations of one's faith tradition and mission.

In this sequel,...

The purpose of this book is to help churches raise more money for ministry and mission by better using electronic media.

Although philanthropy in the US is growing, churches continue to receive a declining portion of that philanthropy. Part of the challenge is that America is becoming significantly less dependent on paper currency (cash and checks) yet the church continues to count on paper currency as their primary media for donations. There have been warning signals for several years. Many churches face shrinking budgets and membership and are beginning to ask the right...