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The originality of this text lies in its combination of a wide range of knowledge, theory and best practice that has so far been widely distributed across a range of sources. Drawing all this together allows the authors to offer a much needed multifaceted but carefully integrated overview of managing and promoting the tourist experience. For students and practitioners alike it will make clear both in theory and in practice: * What really lies at the heart of the customer experience; * How to manage and improve service provision; * How to influence the customer experience; * Key examples...

The originality of this text lies in its combination of a wide range of knowledge, theory and best practice that has so far been widely distributed across a range of sources. Drawing all this together allows the authors to offer a much needed multifaceted but carefully integrated overview of managing and promoting the tourist experience. For students and practitioners alike it will make clear both in theory and in practice: * What really lies at the heart of the customer experience; * How to manage and improve service provision; * How to influence the customer experience; * Key examples...