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Over the last decade, we have witnessed a growing dependency on information technologyresultingina wide rangeofnew opportunities. Clearly, ithas become almost impossible to imagine life without a personal computer or laptop, or without a cell phone. Social network sites (SNS) are competing with face-- face encounters and may even oust them. Most SNS-adepts have hundreds of "friends," happily sharing pictures and pro?les and endless chitchat. We are on the threshold of the Internet of Things, where every object will have its RFID-tag. This will not only e?ect companies, who will be able to...